Monday, 8 March 2010

analysing commercial 3d animation productions







3d Animation Introduction.









3d animation has developed rapidly over the last few years, Now with it's use we can design any think we imagine using 3d software.



3D animation is probably the most advanced of all computer animations. Facial expressions are critical in 3D animation. Programs for creating 3D animation are Soft Image, Alias, Light Wave, Carrara and 3D Studio Max.






Use's






3D has many type of uses and advantages. Computer games started off with just a few pixels on a 2d plane, now games of today use a high standard rendered polygon models with UV texture maps, applied to them for a aesthetic effect.






simulators use 3d animation to create a world of excitement and a fearless sense of imagination.

We use 3d to show the qualities of an object or product will look like, before the rendered product has even been manufactured.

3d is used in commercial adverts to show off what their product is available of achieving.

With 3d you can design graphics for websites and have the ability to import work as still images or videos formats into website editing software, (such as flash cs4.)

3D movies are becoming more popular today, with the use of wearing 3d glasses while watching your film, you can picture your film in a realistic and three dimensional movement.




Provendering,Rendered and on the fly renders.






Pre -rendering, is when the process of which the video footage is not rendered in real-time by using the hardware that is outputting or playing back the video or animation.

Rendered, is when we define a photo which may be a object of a bottle, and then we build an object using primitives into a 3d model to define the look in the photo. We do this using 3d software, once the model has completed vertices's, we add textures to the surface, of the bottle.
the final model is rendered for and overall client visual.


This piece of media is a short animated film by recent creative graduates It’s a tale of the sun, moon and two characters who inhabit a world that relies on night and day.



“The greatest challenge for the designer was conceptualising all the mechanics and creating a logical and valid system for the sun and moon’s cycle. they must have gone through 20 re-writes of the script and endless designs for machinery before settled. Although the story is ultimately fantasy, the mechanics of it still had to seem possible in real-world applications.




The Characteristics and qualities of this animation are shown as quite static. The characteristics in the animation shows the old house which looks almost cartoon like because of it's slant stance. We can can see night sky in the background and a foggy cloud in the moonlight, which gives the qualities in this shot a spooky impression to it.











This particular piece of 3d animation shows the concepts of what 3d animation can do when thought about.



The form and looks in this design show a modern day car transformed into a robot.



its shape still has car features, however ergonomically we see it as a futuristic robot, its purpose is to show the public and people who are interested in buying this type of vehicle that it is the best car out there.



By mechanically showing the car transform into a robot, gives a unimaginative impression to the public and forces them to think "wow" "this car is for me" however we all know cars don't turn into robots.



the semiotics signs here is that Nissan want to sell there new car by using the advanced 3d animation effects.



showing impact, power, strength, and a car that has great adaptable transformations.



The characteristics in this advert have huge power on a little car. By using 3d to change the form of the car they have completely trasformed the characters style and cummunicated a message that reads power, energy, speed and a quality looking car.



The qualities show that this car is built for a life time.







Evaluation for 3d film.








Toy story was released in 1995 and was the first 3d animated movie to become successful of that time.



since then 3d animation has become much more advanced becoming almost photo realistic to the human eye.






In the toy story film here we see high quality use of charature modeling. the charatures are made to look like toy dolls, so the texture applied to each doll looks different, buzz light years texture has a shiney material and plastic surface texture, however woodeys clothing is made to look raggy and rough, so by giving him a rough texture and patterns give the effect to his type of appearance.



in the image we can see that woodey is pointing and laughing directly towards buzz. If we look at woodeys pupils, notice they are positioned on Buzz Light years wings.



the semiotics to the image is that woodey is laughing at buzz because he is actually jealous of his spart space suit, and scared that his owner Andy, might replace him with a new toy.






what we are seeing here is all of the above , is taken place from a long story board into one single scene.



The characteristics show two children's toys, which one on the right (woodey) is shown in a stance where he is laughing at (Buzz light year) we can tell this due to the way woddys eyes are glanced at buzz's wings, also the fact that his arm is in a posture where he is pointing directly towards buzz.



we can tell the character of buzz does not look amused due to his emotion and feedback on woodey.












As years grew toy story was left behind and animation got better. it is the year 2010 and 3d animation is at its best,



Shrek 4 is soon to be released, with high quality graphics and 3d modeling from the top company of pixar.



The image to the left is a sample of how 3d animations look today, taken from shrek 2.






In this image we can see their use of form to construct the hair, the fur is of high quality, this type of rendering would contain dozens of polygon counts. aesthetically we can see high quality use of lighting in the eyes that reflect light from another space.



this term is know as ("indirect lighting") They have used shadows in areas to the left side of the cheek where light is coming from the right side.



The characteristic in this shot shows emotion and sadness. the eyes show this, because They have made their charature look emotional, upset, by begging, due to how the paws are up tight and holding the hat near to the face. the eyes cast off a watery glow that shows the charature is about to burst into tears.
Note also the mouth is sad, with no smile. The designer has made the character with these semiotic meanings to play that specific part in the film.



The qualities in this shot shot the innocents of the cat.
















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